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Stadium management software Every fan, from ticket to seat.
Tens of thousands of people arrive, eat, cheer and leave in a few hours. Bigger Picture manages every one of them on one platform: tickets, identified entry, food and beverage, events and the data the city runs on.
Home › Stadiums
Where do you see the stadium from?
A stadium has several owners of the outcome, and each one needs something different from the same platform. Pick yours.
A public asset that earns all year
On most days of the year the stadium is closed. With one system for matches, concerts, tours and civic events, every date adds revenue, and every sale is recorded with the same audit trail.
- One venue calendar shared by every organiser.
- Resident, school and senior discounts applied on every channel.
- Reports for the finance department and the city council, without spreadsheets.
Know who is coming in, before they come in
Every ticket is linked to a person. Sales and entry are checked against the admission lists the authority defines, and the occupancy of every section is visible in real time.
- Named tickets and controlled transfers.
- Validation at the point of sale and at the gate, offline too.
- An audit log of every sale, change and entry.
Smooth gates, short queues, cash that balances
Turnstiles, box offices, food stands and the fan app share the same inventory and the same till. The end-of-day close reconciles itself.
- Integration with turnstiles and access readers.
- One POS for tickets, food and merchandise.
- In-seat ordering by QR code.
More season ticket holders, fewer empty seats
Priority season ticket renewal, prices that follow demand and a fan database you own, with data that also matters to sponsors.
- Season tickets with a fixed seat and online renewal.
- Pricing by match, section and channel.
- Memberships, benefits and campaigns on the same fan record.
A match day, step by step
This is what a high-demand match looks like when sales, entry, food and reporting all run on one platform.
30 days before
The on-sale opens
Season ticket holders and members go first, then the general public. A virtual queue absorbs the demand peak, and the away section sells through its own channel with its own allocation.
7 days before
Every ticket has a name
Tickets are issued to a named person and checked against the relevant admission lists. Every transfer is recorded.
3 hours before
The gates open
Readers validate each code in seconds, even if the network drops. The control room sees entries by gate and by section, and can redirect the flow before a queue builds.
Half-time
Fifteen minutes to sell
Fans order from their seat, pay on their phone and collect without queuing. Stock at every stand is deducted live.
Final whistle
Exit and cash-up
Each till closes its shift against its own transactions. Tickets, food and merchandise are reconciled in a single record.
The next day
The report arrives on its own
The city, the operator and the club receive attendance, revenue by source and spend per fan, without anyone building a spreadsheet.
The fan app
Fans buy, enter and order from the same phone. For the stadium, every one of those steps lands in a single record.
9:415G
On sale · Matchday 12Choose your seat
Your seatsAwayTaken
North B · Row 122 tickets
Section occupancy78%
9:415G
Derby · Today 20:00City Stadium
Verified named ticket
HolderSam Carter
Gate4
SeatNorth B · 12 · 8
9:415G
Half-timeOrder without queuing
Hot dog comboReady in 6 min$ 9.50
Craft beerStand 12$ 7.00
Still waterStand 12$ 2.50
Collect at stand 12, 40 metres from your section.
From the cash box office to the smart stadium
You don’t have to change everything at once. Each stage builds on the one before, and you can start wherever your stadium is today.
1
Cash and paper
Printed tickets, separate tills and no data about the fan.
2
Digital sales
Web, app and box office sell from one inventory. No more overselling.
3
Identified entry
Named tickets, validation at the gate and occupancy by section in real time.
4
Data-driven management
Demand-based pricing, campaigns by segment and decisions made on yesterday’s data.
The whole stadium, connected
Every point where a fan spends or enters writes to the same record. That is why inventory, cash and reports always match.
Fan apppurchase, ticket, orders
Turnstilesvalidation at the gate
Food standsPOS and QR
Club shopmerchandise and stock
City dashboarddata and reports
Events and toursconcerts and visits
Season ticketsrenewal and benefits
Box officesin-person sales
Fan appTurnstilesFood standsClub shopCity dashboardEvents and toursSeason ticketsBox offices
What the city sees on Monday morning
A dashboard for whoever runs the stadium, covering everything that happened at the venue, not just the match.
City Stadium · City dashboardWeek 43 · Sample data
Weekend attendance41,3802 events · 1 match, 1 concert
Average spend per visitor$ 12.40Food, drinks and merchandise
Revenue by source
Tickets58%
Food and drinks24%
Events11%
Tours7%
Days with activity at the venue · October
MatchEvent or tourNo activity
Entries by gate, peak hour
G1G2G3G4G5G6
Entries refused37By admission check
AI for the stadium
The AI data assistant answers questions about sales, attendance and capacity in plain language, so nobody has to build a report first. And automatic pricing adjusts to demand within the limits you set.
- Ask the way you talk: “how much food did we sell at the derby?”
- Price recommendations by section, based on how the on-sale is going.
- Comparisons across matches, seasons and sections in seconds.
- You decide what goes live: the AI recommends, you set the rule.
✦Data assistantBigger Picture AI
How did food sales at the derby compare with the previous match?
AnswerFood and drink sales were up 34%. Half-time accounted for 61% of in-seat orders.
Derby$ 412K
Previous match$ 308K
What price do you recommend for the north stand at the next derby?
RecommendationAt the current pace, the north stand would sell out 9 days before the match. I suggest raising general-sale prices by 8% and holding the season ticket price.
Apply as a pricing rule
Apply as a pricing rule
Ask about sales, attendance or capacity…↑
Conversation with sample data
Football and baseball
Football (soccer, for US readers) and baseball both fill stadiums around the world, but they sell very differently. Each one has its own page.
Six use cases
Each use case has its own page with the detail of how it works on the platform.
Identified entry and Fan ID
Named tickets, admission lists and occupancy by section in real time.
Season tickets
Priority renewal, fixed seats, boxes and corporate hospitality.
Dynamic pricing
Prices by opponent, day, section and channel, with rules you define.
Concessions and in-seat ordering
One POS for the whole stadium and QR ordering at half-time.
Events and tours
Concerts, guided tours and civic events in the same system as the matches.
Analytics for the city
Attendance, revenue and venue use on one dashboard for management and finance.
Safety, identity and privacy
Several countries already require identified entry for professional football. In Mexico, Liga MX requires a Fan ID to enter its first-division stadiums. In Argentina, the Tribuna Segura programme checks each fan’s ID document at entry. In Chile, the Registro Nacional de Hinchas links stadium entry to each person’s identity.
Bigger Picture does not replace those programmes: it connects to them. Integration with each official system is defined per project, together with the authority and the club.
- Tickets linked to a person, with controlled transfers.
- Validation at sale and at the gate, with readers that keep working offline.
- Data separation by organisation and role-based permissions.
- An audit log of every sale, change and entry.
A platform already running at scale
~70venues in operation
500screens and spaces
8countries
20M+tickets sold
Today the platform runs cinemas, attractions, live venues and basketball and handball clubs, with offices in Israel, Bulgaria, Mexico and Argentina. The same sales, access and reporting core is what runs in a stadium, with turnstile integration and offline validation.
Frequently asked questions
What is stadium management software?
It is the platform that runs a stadium’s ticketing, entry, food and beverage, season tickets and events, and delivers the data to whoever manages the venue. Bigger Picture does all of this in one cloud system.
Can it integrate with Fan ID or government access programmes?
Yes, as part of the project. The platform sells named tickets and validates entry; the connection to each official programme is defined with the authority and the club in each country.
Does it work with the turnstiles we already have?
The platform integrates with turnstiles and access readers. The scope of the integration is reviewed against each stadium’s hardware model.
What happens if the network goes down while fans are entering?
Readers validate tickets offline and sync when the network comes back, so the gates never stop.
Can we use it for concerts and other events at the stadium?
Yes. Matches, concerts, tours and civic events share the same calendar, the same ticketing and the same reports.
Do we need servers at the stadium?
No. The platform is cloud-native and updated centrally, with no hardware to maintain at the venue.
Let’s talk about your stadium
We review with you how tickets are sold today, how fans get in and what data the city receives, and show you how it would look on a single platform.
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